Google Analytics is a robust analytics suite that is integrated with Google's data and other application service offerings. By monitoring, tracking, and analyzing visitors to your website and their activities on your website, you can determine the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation.
With Universal Analytics ready to be sunset by 2023, this course will prepare you to understand Google Analytics 4 projects. The course covers fundamental concepts, including reports, how GA4 works behind the scenes, the event data model, event parameters, user properties, and more.
For more Google training courses, click here.
Google Analytics 4 Implementation
Analysis
Using Events
Sustainability
Meaningful Traffic
Custom Reports and Looker Studio
User Behavior
E-commerce and Monetization
You should have basic computer skills and be comfortable using a web browser. You should have some familiarity with viewing HTML code, a working understanding of how websites function, including basic terms such as traffic, hits, and visits.
