UX: User-Centered Analysis and Conceptual Design

Course Overview

• Introduction to User-Centered Design
  • The Benefits of UCD
  • Data is Critical
  • Team Participation
  • Knowing the Alternatives
• Data Analysis in User-Centered Design
  • Overview of Analyzing User Data
  • Gathering User Data to Analyze
    • Quantitative vs Qualitative
    • Field Trip
    • Observing Users
    • Observation Techniques
    • Gathering the Information
  • Experience Mapping
    • Depicting User Interactions
    • Building an Experience Map
    • Creating a Successful Experience Map
  • Actionable Data
    • Identifying Pain Points
    • Setting Goals
    • Understanding Metrics
    • Rich User Data in an Actionable Format
• Personas in User-Centered Design
  • What is a Persona?
  • Personas in User-Centered Design
  • Benefits of Personas
  • Creating Personas
    • Exploring Elastic vs. Concrete Users
    • Personas vs. Market Segmentation
    • Creating Assumption Personas
    • How Many Personas Do You Need?
  • Moving to Data-Driven Personas
    • Data-Driven Personas Are More Believable
    • Gathering Data for Personas
    • Maintaining a Persona Data File
    • Know Thy User
• Creativity in User-Centered Design
  • Understanding Ideation
  • What Does Ideation Mean?
  • The Local Maximum Problem
  • The Benefits of Ideation Techniques
  • Ideation Techniques
    • Downsides of Brainstorming
    • Design Charrettes
    • Possible Futures
    • Three-Dimensional Design
    • Role Play
  • Creativity is Key
• Scenarios and Storyboards in User-Centered Design
  • Working with Scenarios and Storyboards
  • What are Scenarios and Storyboards?
  • Benefits of Scenarios and Storyboards
  • Creating Scenarios
    • Prerequisites for Scenario Creation
    • Writing Scenarios
    • Tips for Good Scenarios
  • Storyboards to Visualize Scenarios
    • From Scenario to Storyboard
    • Storyboard Creation
    • Tips for Good Storyboards
• Prototyping in User-Centered Design
  • Paper Prototyping
    • What is Paper Prototyping?
    • Benefits of Paper Prototyping
    • Where Does It Fit in the UCD Process?
  • Creating a Paper Prototype
    • Building the Prototype
    • Materials to Use
    • Tips to Paper Prototyping
  • User Testing a Paper Prototype
    • Users Respond in Different Ways to Paper Prototypes
    • Special Considerations When Testing Paper Prototypes
    • Tips for User Testing Paper Prototypes
• Using User-Centered Design Artifacts to Create an Implementation Plan
• • Implementation Planning
  • User-Centered Planning
  • Where Implementation Planning Fits in the UCD Process
  • Story Mapping
    • Create a Story Map
    • Laying Out the Interface
    • Prioritizing Items on the Story Map
    • Setting Metrics for Story Map Items
• Content Strategy
• • What is Content?
  • The Content Strategy Process
    • The Components of Content Strategy
    • A Holistic Approach to Content Strategy
    • Key Driving Questions
  • Users, Motivations and Goals
    • Content Strategy for People
    • Identify and Understand Stakeholders
    • Understanding Context
    • Develop Fact-Based Personas
    • Extend Personas with Empathy Maps
  • Analysis and Structure
    • Substance and Structure
    • The Quantitative Content Audio
    • The Qualitative Content Audio
    • Content Models
  • Create Once, Publish Everywhere
    • Scenarios and Activity Flows

Prerequisites

UX: A Deep Dive into Users